incentive pricing

incentive pricing
стимулирующее ценообразование
а) марк. (установление льготной цены для потребителей, отвечающим определенным критериям, с целью стимулирования определенного поведения потребителей, напр., скидки клиентам, покупающим продукцию в большом объеме, тщательно сортирующим почту перед отправкой и т. п.)
б) эк. (установление цены таким образом, чтобы стимулировать снижение расходования какого-л. ресурса, напр., экономию воды или электроэнергии)
в) банк. (установление цен на банковские услуги таким образом, чтобы стимулировать использование определенных услуг, напр., установление более низкой платы за операции по получению наличных денег с помощью банковских автоматов и более высокой за выписку чеков)
See:

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стимулирующее ценоопределение: определение цен на банковские услуги в зависимости от необходимости стимулировать использование тех или иных из них.
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стимулирование спроса на услуги (путем снижения цен на них)
. . Словарь экономических терминов .
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Маркетинг
стимулирующая цена
назначение цен, предусматривающих стимулирование снижения издержек

Англо-русский экономический словарь.

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